Genel Web 3.0 and Metaverse

Brands With Their Metaverses

In order for an idea or a new technology to enter our lives, its commercialization is of great importance. Technologies with very high costs in the beginning become available to users together with large companies.

Today, the term metaverse is one of the words we hear a lot. He is mentioned a lot in blogs, news and social media. Metaverse is at the target of companies with the potential it brings. So what are these companies?


In an interview, Google CEO Sundar Pichai defined the meta-universe as “a computer that evolves in 3D with augmented reality”. Unlike other companies whose prototype was announced in 2015, Google had done a lot of work on augmented reality with its own product, Google Glass.

Google focuses on connecting the two worlds with augmented reality, which combines the digital and physical worlds far more than a virtual one.


Meta (Facebook) is one of the leading companies in metaverse development and also one of the first to invest in it. The company has shown its interest in this matter by changing its name from Facebook to Meta.

The company bought Oculus VR, one of the first virtual reality companies, in 2014, when the metaverse was not that popular yet.

Knowing the importance of many technologies that come with Web3.0, Meta has started to develop Diem, a crypto money payment system that can be used in a possible metaverse.

Brands With Their Metaverses


Silicon Valley companies generally tend to enter an industry with sequential and divergent developments. The first project developed by Microsoft on the metaverse is the application called Mesh for Teams, which was released in 2022. It has emerged as a result of the increased work from home method during the pandemic. With Mesh for Teams, virtual office experience is aimed with standard devices and VR glasses.


Binance, as one of the largest cryptocurrency exchanges in the world, has a very important place in topics such as crypto and blockchain. For this reason, it is an important company regarding Web3.0 and metaverse, especially in terms of finance. It helps build the infrastructure needed for the new financial systems and payment methods that come with the Binance metaverse.

For example, Binance NFT Marketplace provides an environment for buyers and sellers to buy and sell their NFTs on different blockchains. This helps to increase the interoperability of different metaverse projects and provides support for metaverse projects especially in terms of financing.

Epic Games

Epic Games is one of the leading companies in the metaverse with its Fortnite game and Unreal Engine. Although Fortnite first emerged as a “Battle Royale” type game, later on, with the improvements such as avatars and free design mode in the game, it has become the prototype of the concept of metaverse, although not the full metaverse that users can experience.

At the same time, Unreal Engine, the game engine they developed, supports users in metaverse design. The game engine, which has developed over the years, allows to make more realistic and detailed designs day by day.


Tencent, one of the world’s largest video game companies, also owns the social networks WeChat and Tencent QQ based in China. Both of these platforms are supportive for the development of Metaverse. Tencent QQ provides a mobile payment application that can be used on social media thanks to WeChat, along with the game, e-commerce, music, movie and voice chat features on its portal, and Tencent actually offers an infrastructure that can be transferred to the meta universe. Tencent senior executives emphasize that game infrastructures are of great importance, especially in metaverse development.

Questions Answered by the Blog

  • Which companies are working on the metaverse?
  • Does each company create its own meta universe?
  • Why was Facebook renamed Meta?

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